The mission
Why the game exists.
Swiirl is a real product — a community insights platform that helps brands understand what people actually want, instead of guessing.
This is that mission, in platformer form. Swiirl runs through Community Park, picks up the signals nobody bothered to listen to, and delivers them to the brand at the end.
Every enemy is a thing communities have actually had to deal with: jargon dressed as strategy, gut-feel decisions, paperwork that buries the truth, and the well-dressed manager who's never met a customer.
Beat them all, and the brand finally gets it.
Swiirl
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The brand